• RED MEANS GO

    HUGO RED
    THE DARING
    NEW FRAGRANCE
    FOR MEN
    featuring Jared Leto

    Pushing boundaries is important for everyone - that's when you find the greatest reward, the biggest breakthrough – Jared Leto

    Watch the trailer
  • HUGO RED

    The heat sensitive bottle
    try it if you dare

    HUGO Red will surprise you, not only with its unique blend of ingredients, but also thanks to its innovative design.

    The cult bottle reacts to body heat – meaning it leaves a handprint on the bottle.

    Try it if you dare